How
does the company create awareness of its product?
Hungry Jacks (HJ) mainly focus on advertising as mean of creating awareness among customers. Also they use billboards, social media as marketing tools. They also provide training for their staff on the products available to ensure that customers are provided with required information. Hungry Jacks also has huge popularity in Australia owing to its association with West Coast Eagle, Perth’s first Australian Football League team. Hungry Jacks are also conscious about sustainability and have a great association with good causes.
" Shake and Win" campaign is a good tool used by Hungry Jacks to make people try their food items. Also they provide vouchers and deals for in app purchases to promote different food items.
According to Joe O'Keefe (Hungry Jacks Digital Marketing Manager), Hungry Jacks has launched Australia's most interactive, fast mobile app and is one of the most savvy in Australia! Created in 2012, the Hungry Jack’s Makes It Better App (or simply the "Hungry Jacks App") has been reaping in its social media promotion success.
Company gives information to its customers through leaflets and advertising campaigns. Also product information is available on their website and the App.
HJ never forgets to celebrate birthdays of their loyal customers. They have launched a campaign called "Free whooper for your birthday" to retain its loyal customers and provides ongoing discounts and bundle deals for their loyal customers.
How does the company entice the
customer to buy more and use their product frequently?
Very popular campaign was the ‘Shake and Win’ campaign wherein free food items or food items at discounted prices were given away to customers from a Hungry Jacks outlet when they would shake their iOS device.
What promotions does the company use
to identify more customers?
HJ launched" Keep it real" campaign emphasising on high quality ingredients, ethically sourced. Hungry Jacks staff is trained to cross sell products wherein they let the customer know of possible meal options that he could opt for along with the item as desired by him.
HJ launched" Keep it real" campaign emphasising on high quality ingredients, ethically sourced. Hungry Jacks staff is trained to cross sell products wherein they let the customer know of possible meal options that he could opt for along with the item as desired by him.
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